Chloe Haywood London - Liquid SS16 from Chloe Haywood on Vimeo.

Following the success of Chloës’ previous hat collection In The Shade which won the title of BTAA Fashion Accessory of the Year 'Made in Britain' 2015 award – founder milliner Chloë Haywood went back to the drawing board to create an elegant new collection called Liquid. 


The inspiration for Liquid came from a few sources but was cemented by the fact that our waters need cleaning up. Chloë says ‘I’d been invited to help clean up The Thames with a fellow sustainable British designer who is attempting to use the waste and turn it into a fiber which can be used for fashion items. They are starting small to then gain momentum to move into the sea with machinery which can clean up the ocean and provide material for their fun designs.’ Chloë continues, ‘I think this was the moment when I began to realise the scale of the problem of waste in our own waterways here in the UK. So I wanted to design a collection to remind us all of the beauty of water in all its’ different forms.’ 


Collection Description

This collection of twelve designs which incorporate hats for Weddings, the races, parties and bridal wear are all made from sustainable materials such as Fairtrade Panama Straw, Peace Silk, GOTS certified organic cotton silver lurex, Newlife™ Fabric (made from 100% recycled bottles), Fish Skin from The Fish Leather Company (by product) and then of course upcycled elements such as vintage fabric remnants, plastic, vintage veiling and vintage straw.

Each design can be reproduced in colourways to suit the wearer. 


Collection details: Liquid Collection SS16

Designed by: Chloë Haywood London

Shop: or email Chloë directly on to arrange a time to view the collection

Photography: Michael Donald 

Make up & Hair: Lauren Reynolds 

Model: Dani Race

Behind the scenes footage:

Haus of Magdalen

Filmed by James Edward Kilpatrick - 

Edited by Harry Guest -

Everlasting Flowers: Sophie and Luna

Jewellery: Sarah Angold

Contact / further information:

To view the whole collection of editorial images and request high res photos, please contact Chloë directly at or +44(0)7956 188585