Where did it all start?

Chloe was brought up in a creative household, reusing materials found in Jumble Sales and junk shops (or from her mums attic treasure trove of materials).

This reusing of materials, is now more commonly know as UPCYCLING.

What is upcycling?

Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products perceived to be of greater quality, such as artistic value or environmental value.


Chloe is obsessed about reusing waste. She loves resuing materials that have no further use in their original guise, and finding a new life for them.
She loves a challenge!

How is Chloe Haywood London circular?

The raw waste materials come from charities and donations, and any offcuts will be stored and used again, or passed onto other designers or creative establishments.

Chloe is happy to replace / mend any  damaged CHL products, or indeed will upcycle any CHL products. 

She'll even recycle your perished natural rubber hottie - just contact her and she'll arrange collection.


The circular economy sits at the heart of Chloe Haywood London – what started as simply ‘upcycling’, Chloe goes that extra step further to ensure there is no waste at all. Every material has a use, or reused, or if not within Chloe Haywood London, it will be passed on to other designers, organisations to divert from landfill.

Chloe loves using gorgeous fabrics such as cashmere and silk but is drawn to colour, and endeavours to continue manufacturing from amazing waste fabrics before they leave the country lowering the carbon footprint and essentially landfill in the UK and abroad.

The most important point being that the designs look gorgeous, are desirable, that the goods will last and give pleasure for years to come, but that don't cost the earth.